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CII • EXCON 2023

South Asia's Premier
Construction Equipment Expo

Strategic Expansion • National Presence • Enterprise Engagement

EXCON 2023, organized by the Confederation of Indian Industry (CII), served as a strategic convergence point for stakeholders across construction, mining, infrastructure development, and heavy equipment manufacturing sectors—marking our decisive move toward strengthening our national presence.

105+
Engagements
200+
Leads
2nd
Major Expo

Event Gallery

Exhibition Booth
Exhibition Booth Setup
Exhibition Booth
01
Client Engagement
02
Equipment Display
03
Team Presentation
04
Networking
05
Product Demonstrations
06
Industry Leaders
07
Construction Technology
08
CII Platform
09
Strategic Partnerships
10

Strategic Significance

This event marked our transition from regional player to national contender, establishing credibility through CII's internationally recognized platform and enabling engagement with enterprise-level clients across diverse geographical markets.

Our participation at EXCON 2023 represented a critical phase in our organizational expansion, marking our second large-scale industry engagement. The exhibition provided a highly structured B2B environment for enterprise-level discussions, technology evaluation, and solution-driven engagement with industry leaders and operational decision-makers.

BENGALURU • DECEMBER 12-16, 2023

EXCON 2023:
Bricks Software Launch

Our strategic participation at South Asia's largest construction equipment exhibition, marking the official launch of Bricks Software and expansion into North Indian markets through the Confederation of Indian Industry's international platform.

105+ Customer Engagements
200+ Business Contacts
CII International Standards
North India Market Entry
EXCON 2023 Event
Event Highlights

Experience EXCON 2023

Watch the highlights from South Asia's premier construction equipment exhibition

EXCON 2023 in Action

Witness the energy, innovation, and industry connections that made EXCON 2023 a landmark event for our organization.

Product Launch

Bricks Software Unveiled at EXCON 2023

A comprehensive digital solution engineered to streamline operations, enhance process visibility, and support data-driven decision-making within construction material and infrastructure-related businesses.

Bricks Software Launch Moment
Launch Ceremony

The official launch of Bricks Software was formally inaugurated by Mr. T. Premkumar of TTV Blue Metals, Sankarankovil, a key representative of the TTV Group and grandson of the founder Mr. Thirumalai Nadar. His presence added strong industry significance and legacy value to the launch.

🚀 Technology Innovation

Comprehensive Solution Architecture

The Bricks Software addresses core operational challenges such as workflow optimization, operational control, reporting accuracy, and scalability across multi-site operations. Live demonstrations and technical walkthroughs enabled detailed discussions around system architecture, operational integration, and real-world application scenarios.

  • Workflow optimization and process automation
  • Real-time operational visibility and control
  • Advanced reporting and analytics capabilities
  • Multi-site scalability and enterprise readiness
  • Integration-ready architecture for existing systems
RMC Software Dashboard
Mr. Raj Kumar Inauguration
Product Portfolio Journey

01 // Launch

SAZS RMC Software Solution

Designed to streamline operations, improve process visibility, and enhance efficiency for Ready Mix Concrete (RMC) plants.

Officially launched at EXCON, this tool represents the pinnacle of our automation capabilities.

02 // Validation

Industry Validation

The product launch was inaugurated by Mr. Raj Kumar, CEO of Sri Modern Weigh System (Modern Weighbridge), Salem.

His partnership adds strong industry relevance and practical validation to our system maturity.

03 // Strategy

Portfolio Expansion

This launch marked a key milestone, expanding our solution portfolio into RMC and construction materials management.

Reinforcing our commitment to delivering industry-ready, tech-driven software solutions.

Customer Appreciation

Honouring Valued Customers

"At EXCON 2023, we had the privilege of honouring Mr. Perumal Gounder Subramani, Director of SUN-X Concrete India Private Limited."

This recognition reflects his continued trust in our quarry, crusher, and construction materials management software solutions.

Customer satisfaction and long-term partnerships remain at the core of our business philosophy.

Core Achievements

EXCON 2023 Highlights

Three pillars of success that defined our national expansion strategy

🚀

Dual Product Launch

Successfully launched both Bricks Software and SAZS RMC solution with formal inaugurations by industry leaders, demonstrating product maturity and market readiness across multiple construction material verticals.

🌏

Geographic Expansion

Facilitated strategic entry into North Indian markets, enabling engagement with regionally diverse clients, infrastructure firms, and construction enterprises for true pan-India presence.

🏢

Enterprise Positioning

Reinforced positioning as technology-driven, enterprise-ready solution provider through CII's international platform, strengthening brand equity and industry credibility.

Strategic Value

Long-Term Positioning & Growth

Participation in EXCON 2023 reinforced our positioning as a technology-driven, enterprise-ready solution provider within the construction and infrastructure ecosystem. The exposure, insights, and market validation gained through this exhibition contributed to strengthening our brand equity, accelerating customer acquisition, and supporting our long-term vision of scalable, pan-India growth.

EXCON 2023 played a pivotal role in expanding our footprint beyond southern India, facilitating entry into North Indian markets and enabling interaction with regionally diverse clients, infrastructure firms, and construction material enterprises. This geographical diversification significantly strengthened our national growth strategy.

Market Validation:

The strong commercial traction and measurable business outcomes from EXCON 2023—including 105+ customer engagements and 200+ qualified contacts—validated our product-market fit and confirmed readiness for national-scale operations.

Key Takeaways

  • Successfully launched two major software products
  • Engaged with 105+ customers during exhibition
  • Acquired 200+ qualified business contacts
  • Established presence in North Indian markets
  • Strengthened brand positioning through CII platform
  • Demonstrated enterprise-ready capabilities
  • Built foundation for pan-India expansion
  • Gained valuable market insights and validation